is the first and most important stage of a project in
which all of the specifics of a shoot are decided. Generally,
it begins with a meeting in which the client lays out
all of the information that he or she has: where the
project will be seen, how long it will be, important
points that should be hit, etc. Through question and
answer, we discover what it is that the client wants
and provide storyboards (artist's drawings of what the
camera would see during a shoot) at a later meeting
to present the client with different options. When the
client is COMPLETELY satisfied with a concept, we cement
the specifics: who, what, when, where and how the shoot
will take place. Time spent in inexpensive pre-production
will save time in more costly production and post-production.
is when cameras actually roll. Shoot days are carefully
planned out ahead of time to avoid wasting time. This
is the fun part, when we get to make the vision come
is usually the most time-consuming stage of the process.
During this time, tape or film is edited, color is corrected,
music is composed and cut into the project, special
effects and titles are created and sound is sweetened.
Depending on the format of the shoot and the medium
of final delivery, files may be transferred and an "online"
finished product. Take it and compare alongside of your
storyboards. You should see an exact match.
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